Corporate Philosophy
Our corporate philosophy is to build a sustainable future by nurturing people’s health and spiritual richness through matcha tea. By bringing the rich flavor and health benefits of matcha to people around the world, we aim to contribute to society while promoting traditional Japanese culture.
1. pursuit of health and spiritual enrichment: We utilize the high nutritional value and relaxing effects of matcha tea to maintain daily health and spiritual enrichment. Through matcha, we support healthy lifestyles by balancing the body and mind. 2.
2. passing on and disseminating Japanese culture: Matcha is a part of traditional Japanese culture, and we will carefully preserve its history and beauty while spreading it to people around the world. By communicating the culture of matcha, including the tea ceremony, we will promote cross-cultural exchange and deepen international understanding and ties.
3. sustainable business operations: We will promote organic farming and fair trade in order to protect the environment and realize a sustainable society. In cooperation with local communities, we will produce and distribute matcha in harmony with nature and pass on a rich environment to future generations.
4. innovation and growth: We will develop innovative products and services that meet modern needs while respecting tradition. We will constantly create new value by proposing new ways to enjoy and use matcha.
5. social contribution and community support: We value our connections to local communities and neighborhoods, and are actively involved in social contribution activities. Through educational programs and events, we not only promote the appeal of matcha, but also contribute to revitalizing local communities and improving people’s lives.
Our corporate philosophy is to bring happiness and health to the world through matcha. We will continue to grow together with you with our unchanging passion.